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LEXIS-Research
LEXIS-Research
LEXIS-Research

CONTACTS

CONTACTS

WEBSITE

LEXIS RESEARCH | OUR OFFER

Headquarters
Corso Italia, 49, 20122

Milano MI, Italia

For more information
+39 02 36590840

lexis@lexisricerche.it

Headquarters
Corso Italia, 49, 20122

Milano MI, Italia

For more information
+39 02 36590840

lexis@lexisricerche.it

A long-standing experience and comprehensive industry knowledge allow us going the extra mile  

www.lexiricherche.it @ All Rights Reserved 2021 -  Flazio Experience


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www.lexiricherche.it @ All Rights Reserved 2021 -  Flazio Experience


linkedin
whatsapp
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01.DISCOVER

Explore and Identify target's needs & desiderata, select most interesting and relevant insights, highlighting current and in nuce trends. 

Insight Hunting Online Blog

Lexis Up

Social Listening

Shop Along

In-home and Outdoor Ethnographic

U&A
 

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02.CREATE

Basing on needs and insights, generate proposals that could meet target's desires. 

Innovation Workshop
Concept Lab 

Online forums 

Lexis Bricks

 

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03.SELECT

Identify most relevant proposals to be developed, considering consumers' expectations and Companies' strategies. 

Qualitative Concept Screening 

Quantitative Concept Screening 

LexISmart LIVE

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04.EVALUATE

Most potential proposals analysis, evaluation and fine tuning. 

Concept Test

Usability Test 

Face Value Test

Clinic Test

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05.MEASURE

Measure product, services and communication performance, identifying most potential targets.

Product & Pack Test

Shelf Test & Eye-tracking

Lexis Like

Brand Equity

Path to Purchase

INSIGHT HUNTING
a1_1612775899098.pngIDEA GENERATION
a2_1612775922878.pngAFFINITY BRAND TEST
a3_1612775943976.pngFRAME BY FRAME TEST
vuota1_1616512185042.pngPRE-STORE SHOPPER INSIGHT
vuoto2_1616513861952.pngCUSTOMER SATISFACTION
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LEXIS SMART LIVE
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To measure and monitor customers’ satisfaction by identifying a strategic action plan aimed at strengthening loyalty and promoting positive word-of-mouth
a1_1612775899098.pngLEXIS BRICKS
a2_1612775922878.pngBRAND EQUITY
a3_1612775943976.pngvuota1_1616512185042.pngvuoto2_1616514128055.pngvuoto3_1616514141524.png
a1_1612775899098.pnga2_1612775922878.pngTo track the image profile of the brand itself and in the competitve arena, identifying the perceived value and its area of expertise
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